- Liverpool confirm ‘update’ to ticket pricing
- Newcastle United supporters praise move
- Could Magpies follow suit?
On Thursday morning, Liverpool F.C. announced that it would be changing its stance on ticket price increases at Anfield following protests from fans. The Newcastle United Supporters Club took to X to praise the Anfield faithful.
The Magpies had already announced that ticket prices would rise ahead of the 2026/27 campaign, with general admission tickets increasing by five per cent. The cheapest adult season ticket at St James’ Park next season will cost £730.
It has been made clear that the intention is to help the club compete with the biggest sides in football. However, many in the Toon Army believe this should not come at the expense of exploiting supporters’ loyalty. As a result, several fans on social media feel Newcastle supporters should follow the example set by the Kopites in protesting against rising costs.
A Liverpool statement read: “In March, the club confirmed a ticket pricing plan in which general admission ticket price increases would be limited to inflation for three seasons, while including the continued freeze on junior and local tickets at £9 and the expansion of the young adult category to include supporters up to the age of 24.”
“Following further dialogue with its Supporters Board, the club can now confirm an inflationary increase of three per cent to general admission tickets for season 2026-27, followed by a price freeze for season 2027-28. Further discussions will take place with the Supporters Board for future seasons.”
Newcastle United Supporters Club statement
In the Newcastle United Supporters Club’s post, there were numerous comments and interactions suggesting that fans should organise a similar protest.
X user @NUFCPDC wrote: “Important we follow this example. David Hopkinson came in saying he wanted to understand the community. Charging extortionate prices at a club in the North East of England feels like he hasn’t achieved that yet.”
Hopkinson was appointed the Magpies’ CEO in September 2025. He now leads the club’s business operations, with a particular focus on growing revenue streams — a major topic of discussion during last week’s board meeting.
What made the decision to increase ticket prices even harder for the Toon Army to accept was Newcastle’s 2024/25 revenue report, which was released by the club at the end of March.
It showed supporters that the St James’ Park outfit had achieved record revenues, with income increasing by 44 per cent compared to the previous year.
In the report published on the club’s website, Hopkinson spoke in detail about the importance of those financial results.
He said: “Our financial results reflect not only strong progress on and off the pitch, but also the firm foundations being laid for the future we all aspire to.
“Together with our supporters, our staff, our players and our ownership, we move forward with ambition and a shared belief in what this club can become.”
Newcastle United fans can be motivated by Liverpool decision
While Newcastle supporters understand that the club’s revenues still lag behind the biggest sides in the Premier League, many find it difficult to accept ticket price rises while the club simultaneously celebrates record financial growth.
On the pitch, Liverpool and Newcastle are rivals competing at the top level of English football. Off the pitch, however, the example set by the Reds may encourage Geordies to consider what is best for their club — and whether protests against ever-rising ticket prices are now necessary.
In other news, Anthony Gordon sell-on clause: How much Everton could earn from Newcastle United sale.
